Spend Less Time Prospecting. Spend More Time Selling.
Final Expense agents shouldn't have to spend their day dialing data leads, chasing people who don't answer, or building their own marketing operation just to get someone on the phone.
Standard gives agents and agencies access to qualified Final Expense calls through one platform.
When you're ready to take calls, go available. When a call comes in, you run the Standard qualification process. If the caller qualifies, you move directly into the sale.
No dialing lists. No chasing leads just to get someone on the phone.
Spend more of your day doing what actually makes you money: selling.
Your Simple Path to More Sales
Five simple steps. You control the process.
You Focus on Selling.
Standard Handles the Infrastructure.
You don't need to build your own marketing operation to create consistent access to qualified Final Expense calls.
Standard generates calls in-house and also works with approved supply partners to give buyers access to a broader pool of Final Expense demand through one platform.
Regardless of where a call originates, it runs through the Standard system for routing, qualification, billing, recording, performance tracking, and quality control.
- You go available.
- We bring the opportunities.
- You qualify.
- You sell.
- You track the numbers.
- When it works, you scale.
Know What You're Paying For Before You Start Selling
A raw call tells you someone responded to an advertisement.
Standard goes further. Instead of asking you to trust someone else's definition of "qualified," you run the Standard qualification process and confirm the required criteria yourself.
Responded to an advertisement
Responded to an advertisement
You don't have to take our word for the quality.
You verify it yourself.
Know what the caller is looking for. Know they meet the qualification criteria. Then focus on what you do best: SELL.
Read the full Raw Calls vs. Qualified Calls guide →
Qualified Doesn't Mean Guaranteed Sale
A qualified caller isn't someone who has already agreed to buy. They're someone who has completed the Standard qualification process and met the required criteria to move into the sales conversation. From there, the result depends on your sales process.
Standard's job is to get you to a qualified sales opportunity.
Your job is to close it.
You Run Qualification.
We Deliver the Opportunity.
Every Standard agent uses the same qualification script. Your goal is simple: confirm the caller meets the required criteria, then move into the sale.
You must follow the script exactly. Don't add your own qualification questions. Don't remove any. Don't change the criteria because you personally think a caller will be difficult to close.
- Follow the script exactly.
- Target 60 seconds.
- Stay on the caller until qualification is complete.
- Do not hang up to beat the clock.
- Do not add your own qualification questions.
- Once they qualify, start selling.
These are the required qualification questions. Do not add or remove questions.
Once those criteria are confirmed, the caller is qualified.
Stop qualifying. Start selling.
Target: 60 Seconds
The goal is to complete qualification within approximately 60 seconds.
But 60 seconds is a target, not a deadline. If the caller is talking, asking questions, or qualification simply takes longer, stay on the call and keep working through the Standard qualification questions.
If you're still working through the required Standard qualification questions after 60 seconds and the caller ultimately says no to one of those required questions, Standard can credit the call back after review.
The agent must actually be attempting to complete qualification. This policy is not permission to add questions, have an unrelated conversation, or delay qualification.
If you hang up before completing qualification, the call will be billed unless the caller has already clearly failed one of the required qualification criteria.
The goal is not to beat the timer.
The goal is to qualify the caller.
Stay in Control of the Conversation
During qualification, do not let the caller pull you into the sales conversation early.
If they start asking unrelated questions, say:
Then immediately return to the qualification question you were asking. Don't start discussing, until qualification is complete:
- Coverage amounts
- Rates
- Carriers
- Product details
- Application questions
- Unrelated sales questions
Do Not Create Your Own Qualification Rules
A caller does not become unqualified because:
- You think they'll be difficult to close.
- You don't like the conversation.
- They ask too many questions.
- They talk slowly.
- You don't think they sound serious enough.
- You personally would not buy from them.
Only the Standard qualification criteria determine whether the caller qualifies.
Your job is to run the script. If they qualify, sell them.
Your Money Isn't Locked In.
You're In Control.
Standard uses a prepaid wallet. You fund your account, and your balance is used as billable calls are delivered.
You can see your balance and spending inside Standard at any time.
If Standard isn't the right fit, you can get your unused money back. It's that simple.
- Unused wallet balance is refundable.
- Request a refund at any time.
- Request a refund for any reason.
- Just contact us.
Wallet Refund
“I don't want to continue using Standard.”
You can request a refund of your unused wallet balance at any time, for any reason.
We process the refund the same day.
Your money isn't trapped. If you don't want to continue, just ask us for your unused balance back.
Example
You can request the remaining $700 back.
The $300 reflects funds already spent on properly billable calls — only the unused $700 is part of a wallet refund.
Standard processes refund requests the same day. After we process it, the timing is controlled by the payment processor and your bank.
Refunds typically appear within approximately 3 business days, although bank processing times can vary.
“I think this specific call shouldn't have been billable.”
Wallet refunds are about money you haven't spent.
Call credits are about reviewing a specific call that was already billed.
See How Call Credits Work at Standard →
If You Have a Billing Issue, Contact Us First
If something doesn't look right, contact us. We can review calls, correct billing mistakes, and refund unused wallet balances directly.
Customers agree to Standard's billing and dispute terms when opening their account. If there's an issue, please give us the opportunity to resolve it through the agreed process rather than filing a payment dispute.
Before filing a payment dispute, contact Standard. Your unused wallet balance is refundable, and billing issues can be reviewed directly by our team. Customers are subject to the billing and dispute terms contained in their Standard agreements.
Exclusive Should Mean You Don't Have to Compete for the Customer Again Later.
You shouldn't win the sale today and lose the customer because the lead gets resold tomorrow.
When we sell you the call, we're done monetizing that consumer's data.
Yes. And They Stay That Way.
When you buy a Standard call, we do not resell that consumer's phone number or call data. The call is yours.
Some lead models generate additional revenue by selling or recycling consumer data to additional buyers. With shared leads, the same consumer may be sold to multiple agents at the same time. We've also seen consumer data initially sold as exclusive later recycled or resold.
Standard doesn't do that. Once we've sold you the call, we don't turn around and monetize that consumer's data again.
Reselling consumer data creates a risk that can look like this:
A low acquisition cost can look great at first. But if poor persistency and chargebacks end up destroying the economics later, that cheap CPA may not have actually been cheap.
Standard doesn't control every way a consumer might interact with other agents or companies. What we control is our own data — and we don't resell yours.
What This Means for You
You invest in acquiring the customer. You do the work to make the sale. You earn the placement.
Standard doesn't resell that consumer's call data behind you and create another opportunity for someone else to work the same customer through us.
You shouldn't have to compete for the customer again because Standard decided to monetize their data a second time.
A cheap CPA is only useful if the business stays profitable after placement, persistency, and chargebacks. See How to Know Whether Your Lead Buying Is Actually Profitable for the full formula.
Bottom Line
With Standard, the call goes to you and stays yours.
We don't resell the consumer's call data. You own the sales opportunity. That's how we believe exclusivity should work.
Exclusive shouldn't just mean you got there first.
It should mean you don't have to compete for the customer again later because we resold their data.
Want More Calls? Give Standard More Opportunities to Route Them to You.
Standard does not guarantee a specific number of calls per hour or per day. Call volume changes throughout the day based on several factors.
Our job is to give you the best access possible.
Your job is to make yourself eligible for as many qualified calls as possible.
1. Get Licensed in More States
The more states you can accept, the more qualified calls Standard can potentially route to you.
More states = more opportunities.
2. Stay Available
If you're paused, offline, or unavailable, Standard cannot route calls to you.
The longer you're available, the more opportunities you give Standard to send qualified calls your way.
More availability creates more opportunities.
3. Be Available During Peak Hours
Our highest call volume is typically:
Calls can still come in before these hours, after these hours, and on weekends — volume is generally lower outside peak periods.
Want more calls? Be available when consumers are calling.
What If Calls Feel Slow?
Don't immediately assume something is broken. First, check the basics:
If everything looks correct and you go more than 30 minutes without a call, message the Standard team immediately. We'll check your account and make sure everything is operating correctly.
Volume Is Dynamic
- Some periods will be busier than others.
- Consumer demand changes.
- Call flow changes.
- Your states matter.
- Your availability matters.
Standard does not promise an exact number of calls every hour.
What we can do is help you maximize the number of qualified-call opportunities you're eligible to receive.
More states. More availability. Peak hours. That's how you get more opportunities for qualified calls.
You Can Be Live the Same Day.
Getting started with Standard is simple.
Most accounts can be activated the same business day, and when our team is available, setup can often happen within minutes of funding your account.
You only need to know three things.
Available / Paused
Turn yourself on when you want calls.
Qualification Script
The required script is directly in front of you while you're on the call.
Disposition
When the call ends, select the appropriate disposition.
- Go available.
- Follow the script.
- Qualify.
- Sell.
- Disposition.
- Repeat.
Don't Watch the Timer
Do not hang up because you're worried about the qualification timer.
Your job is to complete qualification. If the caller takes longer to answer or qualification legitimately runs beyond 60 seconds, keep qualifying.
If you hang up before completing qualification without the caller failing a required qualification question, the call will still be billed.
Don't manage the clock. Manage the conversation.
When Will I Get My First Call?
Once you're configured, funded, and available, you're eligible to receive qualified calls.
Depending on your states and current demand, your next call could arrive almost immediately or there may be a wait between calls. Buyers with broader state coverage generally have access to more opportunities.
If you're available, funded, configured correctly, and go more than 30 minutes without a call, message the Standard team. We'll check your account.
Want to Use Your Own Softphone?
Standard Connect is the fastest and simplest way to get started.
If your agency already has its own phone system, Standard may be able to integrate with it. Custom integrations can take longer to configure, may involve additional costs, and your team is responsible for issues caused by your own software or configuration.
Want Help Getting Started?
Most buyers don't need an onboarding call. Everything is designed to be straightforward.
But if you'd like someone to walk you through Standard before going live:
Fund → Setup → Go Available → Qualify → Sell.
That's how you start receiving and selling Standard qualified calls.
See What Standard Buyers Are Doing
Don't take our word for it. Here are real results shared by Standard customers using our qualified Final Expense calls.
Hungry
Sell Hungry Independently Tested Standard.
Sell Hungry ran Standard Final Expense calls over multiple days and documented the experience.
Individual results vary. Customer examples reflect individual experiences and do not guarantee future sales, Annual Premium, profitability, close rates, or other results.